OVERVIEW

Liquid Asset Brands builds and invests in innovative beverage businesses. We partner with great entrepreneurs to provide capital, strategic resources and expertise to help grow their businesses and mitigate risk. We invest in companies at various stages of development, from seed financing to Series A and B investments. We manage highly flexible capital that makes us among the most accommodating and responsive growth equity investors in the beverage sector. We are deal size agnostic and lead larger rounds of financing by co-investing with investor partners in our network.



LAB Executive Team



MARC BUSHALA

CEO & President

Marc is a serial entrepreneur with extensive experience in creating and building businesses in the marketing services, real estate, food and beverage, media and entertainment sectors. Marc was a founding partner and CEO of Angel’s Share Brands LLC, a super premium bourbon and rye brand which was sold to Bacardi in April or 2015.

RYAN PERRY

Senior- Vice President

Ryan has an extensive global background in Spirits Supply and Demand where he has previously led both Procurement and bulk sales groups for Diageo. In parallel, Ryan headed the Diageo Global Cask Council for the Western Hemisphere where he managed all the new and used casks for Diageo’s whiskey, scotch, rum and tequila platforms.

KELSEY BOHMAN

 Project Manager

Kelsey Bohman joined our team in 2013 after graduating from George Mason University with a Masters in Business Administration, and a concentration in Finance and Project Management. For the past few years, she has been served as a Project Manager for a closely held, private equity firm specializing in value-added investments in Real Estate, Marketing, and Food & Beverage Operations.

JEFF CANTALUPO

 Board Member

An entrepreneur and investor with passion for brand design, Jeff has been helping entrepreneurs build brands since founding Listen in 2010. Prior to Listen, Jeff honed his craft at global ad agency Leo Burnett where he developed global brand strategies and new product innovations for some of the world’s largest brands. He currently serves on the Board of Directors for fast growing Chicago brands Raise and Bucketfeet.

JILLIAN REA

 Executive Assistant

Donald Snyder

 LAB Advisor

After leaving the corporate beverage and spirits world, Donald now helps craft distilleries of all sizes ensure compliance and to create start up business models, simple to use distillery operations tracking tools, automated TTB Monthly Reporting systems, and business management solutions.

How We Work With Companies

We focus on a set of core principles of Collaboration, Perspective, Flexibility, and Support. We engage and maintain long-term business relationships with the Management Teams of our portfolio companies to build businesses of extraordinary value. Our experience, personal networks, and added horsepower help our portfolio companies attract and retain the best talent, generate and assess business opportunities, find and fund growth opportunities, and maximize exit values for the companies in which we invest.



Key Investment Criteria

  • Premium status of product
  • Committed and driven leadership and management teams
  • Beauty of idea, innovation or product
  • Compelling USP
  • Competitive advantages in distribution channels
  • Undercurrent of market enthusiasm and sustainability
  • Well defined go-to-market strategy
  • Balanced pre-money valuation
  • Ability for LAB to add tangible value in concert with defined objectives
  • Return of Investment and Return on Effort

FEEL FREE TO CONTACT US!
CONTACT US

OUR SERVICES


Supply Chain & Procurement

Extensive Distribution Network

Product Development & Innovation

Inventory Management & Product Forecasting

3rd Party Contractors

Social Media Management

Capital & Fundraising

Compliance and Ethics

Sales & Go To Market Strategy

Global Sales Strategy



GET IN TOUCH

Do you have a potentioal project you’d like to discuss or simply want to get in touch?

Send us an email at:  or 312-347-7202 or use the contact form below.





+312-347-7202